Branding & Identity Design
From emerging consumer brands to international non-profit organizations, I've crafted strategic brand identities for Tara, Touch of Nature, Alpha Mind Global, Desire Energy Solutions and a couple of community organisations rooted in the Indian Diaspora, developing cohesive identity systems across branding, packaging, digital experiences, and brand communications.
Tara Natural Gems
Tara Natural Gems is a premium American jewellery brand inspired by the beauty and symbolism of natural gemstones. I created the brand identity and marketing brochure, establishing a cohesive visual language that expressed the brand's values of elegance, authenticity, and intentional design.
Touch of Nature
Touch of Nature is a handcrafted organic skincare brand committed to natural wellness, sustainable practices, and conscious living. I developed the brand identity, packaging, and website, creating a cohesive visual ecosystem that reflected the brand's philosophy while delivering a seamless experience across physical and digital touchpoints.
Alpha Mind GLobal
Alpha Mind Global is a wellness supplement brand dedicated to optimizing everyday performance through smart nutritional formulations. I designed the brand identity and packaging, establishing a contemporary visual system that reinforced the brand's premium positioning while creating a distinctive presence across its product range.
Desire Energy Solutions Pvt. Ltd.
Desire Energy Solutions is a technology-driven water infrastructure company delivering smart, sustainable solutions across India's public water sector. I redesigned the company's logo to preserve brand recognition while differentiating it from an existing consumer brand, integrating technology, interconnected business verticals, and circularity into a modern visual identity. I also designed the corporate profile and product brochures, establishing a cohesive brand language across key business communications.
Armor Industries
Armor is a manufacturer of protective workspace solutions, specializing in products such as table shields and space dividers. I developed the company's visual identity, designing the logo, website, stationery, product manuals, and launch-phase digital assets to establish a cohesive and professional brand presence across physical and digital touchpoints.
