About Me
Crafting brands, campaigns and experiences with creativity and purpose.
Amrasha Bafna
Designer | Founder
I'm a multidisciplinary designer based in Jaipur, India, with a passion for building brands that create meaningful impact. Over the years, I've worked across branding, integrated marketing campaigns, packaging, editorial design, digital experiences, motion graphics, and visual storytelling, helping organizations communicate with clarity, creativity, and purpose.
My journey began in textile design, where I developed a strong foundation in colour, composition, materials, and pattern-making. Since then, my practice has evolved into creating visual identities, campaign ecosystems, and communication experiences that connect brands with their audiences across print, digital, and experiential touchpoints. Along the way, I've partnered with startups and growing businesses to develop cohesive brand identities, packaging, websites, and marketing collateral.
As Senior Manager – Creative Designs at The Better India, I lead the visual direction for integrated campaigns and strategic partnerships with organizations including Accenture, Amazon, Aditya Birla Group, Infosys Foundation, LIC HFL, MG, NITI Aayog, Pernod Ricard, Puma, Rainmatter Foundation, and EkStep. My work spans campaign branding, editorial publications, websites, event identities, illustrations, and digital content, transforming complex ideas into engaging visual narratives that inspire action and create lasting impact.
I enjoy working at the intersection of strategy and design, balancing creativity with business objectives to build thoughtful, cohesive brand experiences. Whether crafting a visual identity, designing a publication, or experimenting with AI-assisted storytelling and motion design, I'm driven by curiosity and a desire to create work that is both meaningful and memorable.