Brand Campaigns
I've developed brand campaigns for leading organizations including Accenture, Amazon, Aditya Birla Group, Infosys Foundation, MG, LIC HFL, NITI Aayog, Puma, Pernod Ricard, Rainmatter Foundation, and EkStep, along with internal campaigns for The Better India, creating impactful creatives that engage audiences and strengthen brand presence.
LICHFL Womentaries - Her Story, Your Lens
in collaboration with LIC HFL
LIC HFL Womentaries – Her Story, Your Lens was a campaign by The Better India in collaboration with LIC HFL, celebrating documentary filmmakers who captured the stories of women creating meaningful social impact across India. I led the visual design of the campaign, creating its identity, logo, and creative assets to deliver a consistent and engaging experience across all campaign touchpoints.
Force For Good Heroes
in collaboration with Aditya Birla Group
A Force for Good Heroes was a storytelling campaign by The Better India in collaboration with Aditya Birla Group, celebrating individuals and organizations driving meaningful social change. I led the design of the campaign's visual creatives, translating powerful impact stories into engaging visual communication. I also developed the branding assets for the Mehmadabad Stepwell Cleanup initiative, designing the visual identity across event collateral, including posters, T-shirts, and participant ID cards, to create a cohesive on-ground brand experience.
Aarohan Social Innovation Awards 2023
in collaboration with Infosys Foundation
Aarohan Social Innovation Awards 2023 was an outreach and amplification campaign by The Better India in partnership with Infosys Foundation, promoting entries for the Foundation's flagship social innovation awards. When the initial campaign branding proved less effective for our platform, I reimagined the visual identity within a tight turnaround, developing a platform-first design system to enhance engagement and support participation.
Tools For Tomorrow
in collaboration with Amazon
Tools for Tomorrow was a storytelling series by The Better India in collaboration with Amazon India, showcasing the transformative impact of the Amazon Future Engineer program on teachers, students, and education enablers. I designed the website hero banner and video thumbnail system, creating a cohesive visual identity for the digital series.
Igniting Ideas For Impact
in collaboration with Accenture
Igniting Ideas for Impact was an audiobook series by Accenture India and The Better India, spotlighting pioneering startups and innovators shaping India's future across sustainability, AI, deep tech, women in leadership, and the future of work. I developed the campaign's branding and visual identity, creating a cohesive design system that reflected the series' forward-looking vision across all touchpoints.
Reimagining Energy
in collaboration with McArthur Foundation
Reimagining Energy: Capturing the Pulse of India’s Renewable Movement was a storytelling campaign by The Better India in collaboration with the MacArthur Foundation, highlighting community-led renewable energy initiatives creating equitable and sustainable change across India. I designed the campaign's visual identity and creative assets, translating complex narratives into a cohesive and engaging visual experience across digital touchpoints.
MG Changemakers: Season 5 #UnchartedRoads
in collaboration with Morris Garages (MG)
MG Changemakers – Season 5 was a video storytelling series by The Better India in collaboration with MG, celebrating fearless women who are breaking barriers and driving meaningful social impact across India. I designed the visual identity and creative assets for the series, developing a cohesive design language across episode thumbnails, promotional creatives, and digital campaign touchpoints.
Shakti Reclaimed
9 Days of Navratri: 9 Steps for Building #ABetterIndiaForWomen
Shakti Reclaimed: 9 Days of Navratri, 9 Steps to Building a Better India for Women was a social awareness campaign by The Better India, encouraging collective action towards gender equity during Navratri and Durga Pujo. I led the design of the campaign's creative assets, developing visuals that sparked conversation, supported collaborations with celebrities and creators, and extended the campaign identity across digital touchpoints, including a symbolic adaptation of The Better India's logo.
Niti Frontier Tech Repository
in collaboration with Niti Aayog
Frontier Tech Repository was a digital campaign by The Better India in partnership with NITI Aayog, showcasing innovators using frontier technologies to solve India's most pressing challenges across sectors. I contributed to the campaign pitch and designed the creative collateral, developing compelling visual communication to support the platform's launch and outreach.
One For Our Planet
in collaboration with Pernod Ricard
#OneForOurPlanet was a sustainability awareness campaign by The Better India in collaboration with Pernod Ricard India, encouraging consumers to make environmentally conscious choices by reducing packaging waste. I designed the campaign's creative assets, developing sustainability-focused visuals that communicated the initiative's message in an engaging and impactful way.
PUMA × Indian Olympic Association: See The Game Like We Do
in collaboration with Puma
See The Game Like We Do was a media partnership through which The Better India amplified PUMA's collaboration with the Indian Olympic Association ahead of the Paris 2024 Olympics. I designed the campaign's editorial creatives, translating the partnership into engaging visual content tailored for our platform.
